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master's thesis
Translating Menus from Croatian into English - Common Mistakes and Approaches
2023. urn:nbn:hr:142:087312
Zundanović, Dragana
Josip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
Department of English Language and Literature

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Zundanović, D. (2023). Translating Menus from Croatian into English - Common Mistakes and Approaches (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:087312

Zundanović, Dragana. "Translating Menus from Croatian into English - Common Mistakes and Approaches." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:142:087312

Zundanović, Dragana. "Translating Menus from Croatian into English - Common Mistakes and Approaches." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:142:087312

Zundanović, D. (2023). 'Translating Menus from Croatian into English - Common Mistakes and Approaches', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:142:087312

Zundanović D. Translating Menus from Croatian into English - Common Mistakes and Approaches [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences; 2023 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:142:087312

D. Zundanović, "Translating Menus from Croatian into English - Common Mistakes and Approaches", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:142:087312

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Metadata
TitleTranslating Menus from Croatian into English - Common Mistakes and Approaches
Title (croatian)Prevođenje jelovnika s engleskog na hrvatski - česte pogreške i pristupi
AuthorDragana Zundanović
MentorMarija Omazić (mentor)
Committee memberMarija Omazić (predsjednik povjerenstva)
Committee memberGoran Schmidt (član povjerenstva)
Committee memberDubravka Vidaković Erdeljić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Osijek
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
Since Croatia is establishing itself as a popular tourist destination, attracting millions of tourists each season, it is necessary to facilitate easier comprehension and understanding of the Croatian culture. Although often disregarded in linguistic studies due to their brevity and simplicity, menu translations are a type of tourist text exhibiting a very high degree of mistakes. Such problems often arise due to the use of machine translation tools and a lack of knowledge about the target language and culture. As this thesis shows, menus are abundant with culture-specific terms as well as culinary terms, which can represent a challenge in the process of translation and, therefore, it is necessary to adhere to specific translation strategies which ensure an adequate transfer of terms into the target text. This thesis aims to show the most frequent errors in a corpus comprising 25 restaurant menus. Besides that, the paper also aims to suggest solutions and make recommendations for improved translation. The analysis was conducted on menus from all four tourist regions of Croatia, and they were observed on the orthographic, morphosyntactic and semantic levels. A frequent occurrence of mistakes – from spelling and capitalization, word-for-word translation and inadequate use of culture-specific terms – indicates that menu translations are often not professionally translated nor revised and, as such, pose a threat to the restaurant’s reputation and an obstacle in communication with tourists from abroad.
Abstract (croatian)
S obzirom na to da Hrvatska utemeljuje svoj status popularne turističke destinacije koja privlači milijune turista tijekom svake sezone, potrebno je osigurati lakše razumijevanje izvorne kulture. Iako su nerijetko zanemareni u jezikoslovnim istraživanjima zbog sažetosti i jednostavnosti teksta, jelovnici su tip turističkoga teksta koji pokazuje vrlo visoku razinu zastupljenosti pogrešaka. Takvi se problemi često javljaju zbog korištenja alata za strojno prevođenje ili zbog nedovoljnog poznavanja ciljnog jezika i kulture. Kao što ovaj rad i pokazuje, jelovnici obiluju kulturno-specifičnim terminima i kulinarskim terminima koji predstavljaju izazov u procesu prevođenja, pa je stoga potrebno slijediti prevoditeljske strategije koje osiguravaju prikladno prenošenje termina u ciljni tekst. Ovaj rad nastoji pokazati koji su tipovi pogrešaka najčešći u korpusu od 25 jelovnika. Osim toga, u radu su također izneseni prijedlozi i savjeti za poboljšanje prijevoda. Analiza je provedena na jelovnicima iz sve četiri turističke regije u Hrvatskoj, a pogreške su promatrane na ortografskoj, morfosintaktičkoj i semantičkoj razini. Česta pojava pogrešaka – od pravopisa i upotrebe velikog početnog slova, doslovnog prijevoda i netočnog korištenja kulturno-specifičnih termina – ukazuje na to da prijevodi jelovnika često nisu stručno prevedeni niti lektorirani te kao takvi potencijalno ugrožavaju ugled restorana i predstavljaju prepreku u komunikaciji s turistima iz stranih država.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:142:087312
Study programmeTitle: English Language and Literature (double major); specializations in: Teacher Training, Translation and Interpreting Studies, Philology
Course: Philology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
Study programmeTitle: Publishing Studies (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra nakladništva (magistar/magistra nakladništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-17 16:57:59