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undergraduate thesis
(In)visible Anglicisms on Croatian Fashion News Websites / (Ne)vidljivi anglizmi na hrvatskim modnim portalima
2024. urn:nbn:hr:142:957514
Malović, Karla
Josip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
Department of English Language and Literature

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Malović, K. (2024). (In)visible Anglicisms on Croatian Fashion News Websites / (Ne)vidljivi anglizmi na hrvatskim modnim portalima (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:957514

Malović, Karla. "(In)visible Anglicisms on Croatian Fashion News Websites / (Ne)vidljivi anglizmi na hrvatskim modnim portalima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:142:957514

Malović, Karla. "(In)visible Anglicisms on Croatian Fashion News Websites / (Ne)vidljivi anglizmi na hrvatskim modnim portalima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:142:957514

Malović, K. (2024). '(In)visible Anglicisms on Croatian Fashion News Websites / (Ne)vidljivi anglizmi na hrvatskim modnim portalima', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, accessed 02 March 2025, https://urn.nsk.hr/urn:nbn:hr:142:957514

Malović K. (In)visible Anglicisms on Croatian Fashion News Websites / (Ne)vidljivi anglizmi na hrvatskim modnim portalima [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences; 2024 [cited 2025 March 02] Available at: https://urn.nsk.hr/urn:nbn:hr:142:957514

K. Malović, "(In)visible Anglicisms on Croatian Fashion News Websites / (Ne)vidljivi anglizmi na hrvatskim modnim portalima", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:142:957514

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Metadata
Title(In)visible Anglicisms on Croatian Fashion News Websites / (Ne)vidljivi anglizmi na hrvatskim modnim portalima
Title (croatian)(Ne)vidljivi anglizmi na hrvatskim modnim portalima
AuthorKarla Malović
MentorDubravka Vidaković Erdeljić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Osijek
Defense date and country2024-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
A language often resorts to borrowing words from another language to fill in lexical gaps in its lexicon. Having the status of a lingua franca, but also due to numerous advancements in different fields such as technology, medicine, cinema, and others arriving from English-speaking countries, English has become the dominant donor language in the world. The world of fashion, especially in Croatia, is the prime example of the English influence. The aim of this thesis is to examine which specific anglicisms can be found on Croatian fashion news websites and which form they appear in. A total number of 20 articles in the period from January 2021 to July 2024 is analysed and 149 anglicisms are extracted. Anglicisms have been divided into three categories: obvious, hidden, and raw anglicisms (Prćić 2019). Obvious anglicisms are those integrated at any adaptation level, hidden or invisible anglicisms are in fact calques, loanblends, and semi-compounds, and raw anglicisms are all foreign words adapted with little to no changes made. The results suggest that oftentimes, there are adequate Croatian equivalents for the analysed anglicisms. Furthermore, hidden anglicisms are the most prominent in the corpus and majority of the anglicisms belong to the word class of nouns.
Abstract (croatian)
Jezik često poseže za posuđivanjem riječi iz drugog jezika kako bi se popunila leksička praznina u vlastitom leksikonu. Zbog činjenice da posjeduje status linguae francae, ali i zbog brojnih dostignuća u različitim područjima poput tehnologije, medicine, kinematografije i drugih koji potječu iz zemalja engleskog govornog područja, engleski je postao dominantan jezik donator u svijetu. Svijet mode, posebice u Hrvatskoj, pravi je primjer engleskog utjecaja. Cilj ovog rada je istražiti koji se pojedini anglizmi mogu pronaći na hrvatskim modnim portalima i u kojem obliku se pojavljuju. Analizirano je ukupno 20 članaka u razdoblju od siječnja 2021. do srpnja 2024. godine te je izdvojeno 149 anglizama. Anglizmi su podijeljeni u tri kategorije: očigledni, skriveni i sirovi anglizmi (Prćić 2019). Očigledni anglizmi su oni integrirani na bilo kojoj razini prilagodbe, skriveni ili nevidljivi anglizmi zapravo su kalkovi, posuđenice i polusloženice, a sirovi anglizmi sve su strane riječi prilagođene bez gotovo ikakvih promjena. Rezultati sugeriraju da često postoje odgovarajući hrvatski ekvivalenti za analizirane anglizme. Nadalje, skriveni anglizmi najistaknutiji su u korpusu i većina anglizama su imenice
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:142:957514
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Study programmeTitle: Information Sciences (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-17 12:14:33