The focus of this thesis is the type of audiovisual translation called subtitling, that is, the potential ways in which it could be brought closer to the audience. Subtitling and its recognition as a form of translation rather than just a means of adaptation is increasing every day, which is no wonder, considering that nowadays people do not only watch movies and series on television but on a variety of streaming devices that, naturally, tend to provide subtitles. However, this brings up the question of how subtitles should be presented to the audience. Since they are co-dependent on the situations happening on screen, the emotions of the characters, and the visual representations altogether – it is not enough that they solely provide translation, but they should also be adapted to everything encompassed in the scene. One of the main factors subtitlers should focus on is the audience they are making the subtitles for and the language that particular audience uses in real life. It can often be seen that subtitles are translated more formally than necessary, in all probability to make them more “polite” for the audience. That is one of the subjects to be tackled in the continuation of the thesis. This work will explain subtitling and its challenges and requirements for certain streaming services like Netflix in more detail. Furthermore, there will be mention of formal and informal language and their role in everyday communication, together with examples shown for each. English register and styles together with Croatian functional styles will be presented. In addition, the possibilities of playing with language use and ways of bringing it closer to the audience will be explored.