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master's thesis
Gender Stereotypes and Their (Non-)Verbal Reflections in Modern-Day Advertising on Social Media
2022. urn:nbn:hr:142:383946
Jakšić, Sandra
Josip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
Department of English Language and Literature

Cite this document

Jakšić, S. (2022). Gender Stereotypes and Their (Non-)Verbal Reflections in Modern-Day Advertising on Social Media (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:383946

Jakšić, Sandra. "Gender Stereotypes and Their (Non-)Verbal Reflections in Modern-Day Advertising on Social Media." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:142:383946

Jakšić, Sandra. "Gender Stereotypes and Their (Non-)Verbal Reflections in Modern-Day Advertising on Social Media." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:142:383946

Jakšić, S. (2022). 'Gender Stereotypes and Their (Non-)Verbal Reflections in Modern-Day Advertising on Social Media', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, accessed 18 March 2023, https://urn.nsk.hr/urn:nbn:hr:142:383946

Jakšić S. Gender Stereotypes and Their (Non-)Verbal Reflections in Modern-Day Advertising on Social Media [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences; 2022 [cited 2023 March 18] Available at: https://urn.nsk.hr/urn:nbn:hr:142:383946

S. Jakšić, "Gender Stereotypes and Their (Non-)Verbal Reflections in Modern-Day Advertising on Social Media", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:142:383946

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Metadata
TitleGender Stereotypes and Their (Non-)Verbal Reflections in Modern-Day Advertising on Social Media
Title (croatian)Rodni stereotipi i njihova ne(verbalni) odrazi u suvremenom oglašavanju na društvenim mrežima
AuthorSandra Jakšić
MentorGoran Milić (mentor)
Committee memberGoran Milić (predsjednik povjerenstva)
Committee memberDubravka Vidaković Erdeljić (član povjerenstva)
Committee memberGoran Schmidt (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Osijek
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
Gender stereotyping in advertising is one of the areas of advertising that has attracted the most academic interest and has remained timely and relevant due to the evolution of gender roles in society. This challenged traditional structures of gender hierarchy and raised ethical concerns about the representation of different genders in the media. The literature on gender stereotypes and contemporary social media advertising forms the foundation of this paper. The major aim of this paper is to demonstrate the persistence of gender stereotypes in the contemporary social media marketing. This paper uses a case study as its research model and analyses eleven examples of advertisements incorporating gender stereotypes in various ways on a social networking platform Facebook. By analyzing and scrutinizing various Internet sources, articles, and news portals that described the specific instances of gender stereotypes occurring in those contemporary advertisements on Facebook, this paper focuses on proving that gender stereotypes are still being included in modern advertisements on social media. It shines a light on the evidence showing that gender stereotypes are still prevalent in the advertising business, despite the fact that times have changed, and the sort of media used to promote items has evolved.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:142:383946
Study programmeTitle: English Language and Literature (double major); specializations in: Teacher Training, Translation and Interpreting Studies, Philology
Course: Teacher Training
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra edukacije engleskog jezika i književnosti (magistar/magistra edukacije engleskog jezika i književnosti)
Study programmeTitle: Hungarian Language and Literature (double major); specializations in: Teacher Training, Communication Training
Course: Communication Training
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra mađarskog jezika i književnosti (magistar/magistra mađarskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-12-15 09:13:48