prikaz prve stranice dokumenta The Challenges of Translating Advertisements and Slogans
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master's thesis
The Challenges of Translating Advertisements and Slogans
2017. urn:nbn:hr:142:818603
Komljenović, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences

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Komljenović, A. (2017). The Challenges of Translating Advertisements and Slogans (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:818603

Komljenović, Ana. "The Challenges of Translating Advertisements and Slogans." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:142:818603

Komljenović, Ana. "The Challenges of Translating Advertisements and Slogans." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:142:818603

Komljenović, A. (2017). 'The Challenges of Translating Advertisements and Slogans', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, accessed 18 March 2023, https://urn.nsk.hr/urn:nbn:hr:142:818603

Komljenović A. The Challenges of Translating Advertisements and Slogans [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences; 2017 [cited 2023 March 18] Available at: https://urn.nsk.hr/urn:nbn:hr:142:818603

A. Komljenović, "The Challenges of Translating Advertisements and Slogans", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:142:818603

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Metadata
TitleThe Challenges of Translating Advertisements and Slogans
Title (croatian)Izazovi prevođenja reklama i sloganaThe Challenges of Translating Advertisements and Slogans
AuthorAna Komljenović
MentorGoran Schmidt (mentor)
Committee memberGoran Milić (predsjednik povjerenstva)
Committee memberDubravka Vidaković Erdeljić (član povjerenstva)
Committee memberGoran Schmidt (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
Osijek
Defense date and country2017-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
The paper studies translations of advertisements based on the strategies used for translating advertisements and slogans. All the advertisements were translated or adapted from English into Croatian, and analysed according to a set of strategies, which are often used in the translation of advertisements. The set of strategies that is presented in the paper was made through a close examination of relevant literature in the field of advertising and translation. The main source of data for comparison was the Internet, and the translators remain unknown. The name of the translator was listed in only one of the analysed advertisements, so it is not possible to speculate about their competence or professionalism. Still, according to their translations, the similarity between the original and target text, and the objectives that are set for all advertisements, some conclusions were drawn about the quality of those translations. The advertisements were specifically chosen for different products and services that were translated in different ways, to explain the variety of translation strategies and the challenges that translators face while adapting those advertisements to the Croatian market.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:142:818603
Study programmeTitle: English Language and Literature (double major); specializations in: Teacher Training, Translation and Interpreting Studies, Philology
Course: Teacher Training
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra edukacije engleskog jezika i književnosti (magistar/magistra edukacije engleskog jezika i književnosti)
Study programmeTitle: Pedagogy (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra pedagogije (magistar/magistra pedagogije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-02-06 18:35:09