The evolution of technology has changed the way both business and translation are being carried out. Placing certain products and services on the international market requires the process of localization. One of the most important marketing strategies is to offer products and services on the Internet and make them approachable to the users, most efficiently by translating web content. The analysis of localized Airbnb website in the English and Croatian language shows which steps taken in the process of website localization have brought about an admirable success of Airbnb company.

Razvoj tehnologije znatno je promijenio način na koji se obavljaju poslovanje i prevođenje. Određene proizvode i usluge potrebno je lokalizirati kako bi se mogli plasirati na međunarodno tržište. Ponuda proizvoda i usluga putem Interneta i prevođenje sadržaja web-stranica omogućava bolju dostupnost proizvoda korisnicima te predstavlja jednu od najvažnijih marketinških strategija. Analiza lokaliziranih web-stranica Airbnb-a na engleskom i hrvatskom jeziku pokazuje koje je korake tvrtka Airbnb poduzela pri lokalizaciji te time ostvarila zavidan uspjeh.