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Website Localization with Special Reference to the Case of Airbnb in Croatian
Mirna Beljan (2017)
Josip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
Department of English Language and Literature
Cite this document

Beljan, M. (2017). Website Localization with Special Reference to the Case of Airbnb in Croatian (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:178430

Beljan, Mirna. "Website Localization with Special Reference to the Case of Airbnb in Croatian." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:142:178430

Beljan, Mirna. "Website Localization with Special Reference to the Case of Airbnb in Croatian." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:142:178430

Beljan, M. (2017). 'Website Localization with Special Reference to the Case of Airbnb in Croatian', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, accessed 29 March 2020, https://urn.nsk.hr/urn:nbn:hr:142:178430

Beljan M. Website Localization with Special Reference to the Case of Airbnb in Croatian [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences; 2017 [cited 2020 March 29] Available at: https://urn.nsk.hr/urn:nbn:hr:142:178430

M. Beljan, "Website Localization with Special Reference to the Case of Airbnb in Croatian", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:142:178430

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Metadata
TitleWebsite Localization with Special Reference to the Case of Airbnb in Croatian
Title (croatian)Lokalizacija web-stranica s posebnim osvrtom na slučaj Airbnb-a na hrvatskom jeziku
AuthorMirna Beljan
MentorGoran Schmidt (mentor)
Committee memberGoran Schmidt (predsjednik povjerenstva)
Committee memberDubravka Vidaković Erdeljić (član povjerenstva)
Committee memberGoran Milić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Osijek
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
The evolution of technology has changed the way both business and translation are being carried out. Placing certain products and services on the international market requires the process of localization. One of the most important marketing strategies is to offer products and services on the Internet and make them approachable to the users, most efficiently by translating web content. The analysis of localized Airbnb website in the English and Croatian language shows which steps taken in the process of website localization have brought about an admirable success of Airbnb company.
Abstract (croatian)
Razvoj tehnologije znatno je promijenio način na koji se obavljaju poslovanje i prevođenje. Određene proizvode i usluge potrebno je lokalizirati kako bi se mogli plasirati na međunarodno tržište. Ponuda proizvoda i usluga putem Interneta i prevođenje sadržaja web-stranica omogućava bolju dostupnost proizvoda korisnicima te predstavlja jednu od najvažnijih marketinških strategija. Analiza lokaliziranih web-stranica Airbnb-a na engleskom i hrvatskom jeziku pokazuje koje je korake tvrtka Airbnb poduzela pri lokalizaciji te time ostvarila zavidan uspjeh.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:142:178430
Study programmeTitle: English Language and Literature (double major); specializations in: Teacher Training, Translation and Interpreting Studies, Philology
Course: Teacher Training
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
Study programmeTitle: Philosophy (double major); specializations in: Teacher Training
Course: Teacher Training
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra edukacije filozofije (magistar/magistra edukacije filozofije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-01-29 12:23:08