Individualism appears to be one of the most prominent values of the American society and it affects almost all fields of the American lifestyle and culture. Still, in extreme situations, such as wartime, the famous American individualism appears to fail and is replaced with conformism, therefore presenting the real face of the American nation. This thesis examines the mechanism of conformism and its influence on the individual in the American society. The overall goal is to debunk the myth of American individualism and present the real extent of the conformism in the American society. This will be done by exploring the tools of conformism and their effect on the individual; the pressure of social expectations, different roles asserted on the individual, and fear of isolation and shame. Further on, the subconscious effect of conformism is also examined by questioning ideas such as the American Dream - one of the most significant concepts in the American society and the social mechanisms which encourage conformism. Finally, the thesis will deal with the dangers of conformism and warn about its damaging effect on the individual and the society as a whole. The importance of this subject hides in the fact that conformism was oftentimes during history, and still is to this day, used as a means of pushing individuals into blind compliance or fearful obedience and has been an accomplice in many evils committed by the human race. The data supporting this thesis is collected by analyzing works of American war literature which feature examples of conformism and its conscious and subconscious effects on the individual; William March’s Company K (1933), Joseph Heller’s Catch-22 (1961), Tim O’Brien’s The Things We Carried (1990) and Kyla Williams’ Love My Rifle More than You (2005). The theoretical background for the thesis was derived from Patric Colm Hogan’s The Culture of Conformism (2001) and Natalija Princi Duhović’s The Eight Sin-Obedience (2010).