The Super Bowl is much more than just a regular game of American football. It is a window into American society and culture through sports, patriotism, entertainment and advertising. The paper takes a close look at the Super Bowl from its beginnings to today through different perspectives to determine its significance in American culture. The Super Bowl is seen through the perspectives of commercialism and consumerism, patriotism, the military and culture. It is explained how and why the Super Bowl became a staple of the American identity over the years. The study explores how the Super Bowl began, how it has changed over the years from a football championship to a sports and entertainment extravaganza. The paper explains how and why the Super Bowl attracts so many viewers and sports fans in America, and how it reached its status of a national holiday. A particular emphasis is placed on the political voices heard by millions of people during the Super Bowl as players use the opportunity to tackle racial injustice and inequality through their powerful platforms. By examining the television coverage over the years of this largest sporting event in the United States and the participants on and off the field, the paper highlights the Super Bowl as an American symbol of patriotism and national identity which showcases the six core American values, which are individual freedom, self-reliance, equality of opportunity, competition, hard work and material wealth.