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undergraduate thesis
Portrayal of Women in American TV as a Reflection of Social Changes
2020. urn:nbn:hr:142:162212
Lovrić, Anna Maria
Josip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
Department of English Language and Literature

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Lovrić, A. M. (2020). Portrayal of Women in American TV as a Reflection of Social Changes (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:162212

Lovrić, Anna Maria. "Portrayal of Women in American TV as a Reflection of Social Changes." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:142:162212

Lovrić, Anna Maria. "Portrayal of Women in American TV as a Reflection of Social Changes." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:142:162212

Lovrić, A. M. (2020). 'Portrayal of Women in American TV as a Reflection of Social Changes', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, accessed 27 February 2025, https://urn.nsk.hr/urn:nbn:hr:142:162212

Lovrić AM. Portrayal of Women in American TV as a Reflection of Social Changes [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences; 2020 [cited 2025 February 27] Available at: https://urn.nsk.hr/urn:nbn:hr:142:162212

A. M. Lovrić, "Portrayal of Women in American TV as a Reflection of Social Changes", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:142:162212

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Metadata
TitlePortrayal of Women in American TV as a Reflection of Social Changes
Title (croatian)Utjecaj društvenih promjena na prikaz žena u američkoj televiziji
AuthorAnna Maria Lovrić
MentorJadranka Zlomislić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Osijek
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
The portrayal of women is an on-going topic in mass media discourse. With changes in viewer preferences, the television industry experiences pressure to follow societal adjustments. This paper explores the development of female portrayals in the medium of television in the 20th and 21st centuries. The depiction of women in television is a direct result of the changing views of society. The period of post-feminism ideology introduced variety and empowerment in American television with an accent on women and individuality. Post-feminism influenced the television industry in visible changes in the characterization of female roles by portraying women as leaders, scientists and overall successful individuals who do not fear confrontation and exhibiting their sexuality. This paper follows the evolution of frequent submissive female characters into inspiring businesswomen and the ever-growing gender equality by analyzing influential female characters from American television. The frequent types of characters that women play in different genres will be studied by providing examples from television shows and advertisements.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:142:162212
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Study programmeTitle: German Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/aprvostupnik/prvostupnica (baccalaureus/baccalaurea) njemačkoga jezika i književnosti (sveučilišni/aprvostupnik/prvostupnica (baccalaureus/baccalaurea) njemačkoga jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2021-02-21 11:59:09