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undergraduate thesis
Subliminal messages in advertisements for fast food chains
2020. urn:nbn:hr:142:136336
Nikolić, Valentina
Josip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
Department of English Language and Literature

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Nikolić, V. (2020). Subliminal messages in advertisements for fast food chains (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:136336

Nikolić, Valentina. "Subliminal messages in advertisements for fast food chains." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:142:136336

Nikolić, Valentina. "Subliminal messages in advertisements for fast food chains." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:142:136336

Nikolić, V. (2020). 'Subliminal messages in advertisements for fast food chains', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:142:136336

Nikolić V. Subliminal messages in advertisements for fast food chains [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences; 2020 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:142:136336

V. Nikolić, "Subliminal messages in advertisements for fast food chains", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:142:136336

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Metadata
TitleSubliminal messages in advertisements for fast food chains
Title (croatian)Subliminalne poruke u reklamama za lance brze hrane
AuthorValentina Nikolić
MentorGoran Milić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Osijek
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
Advertising is a media tool for various establishments to promote and to sell their products. This paper will explain what advertising is, with special reference to food advertising, as the focus of this paper, since food advertising is everywhere around us, and it is hard for consumers to resist the temptation to order an item of food, or to stop by for a quick snack whenever we see one. Next, the paper discusses what type of advertising strategies there are to appeal to the public. In the field of various strategic tools, this paper names several of them and later applies them in the analysis. Furthermore, the paper explores the subject of the impact of subliminal messages, and how they managed to appear in fast food advertisements. Consequently, the paper explains briefly what exactly subliminal advertising is. The theoretical part is followed by an analysis of a couple of fast food advertisements to determine what techniques are being used, as well as what subliminal messages are hidden beneath them. The paper ends with a brief discussion and conclusion.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:142:136336
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Study programmeTitle: Croatian Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hrvatskog jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hrvatskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2021-02-18 22:34:25