We live in a world where the omnipresence of the media and the advancement of information and communication technologies have a significant impact on our lives. Media can be viewed a means of information, education and entertainment. Also, they are an inevitable part of life in the 21st century. Today, it is children who are most exposed to the influence of the media and their lives are heavily influenced by media. Media are a means of shaping attitudes and since children are exposed to the earliest times, they play an important role in child rearing. It is important to pay attention to the contents that children watch and thereby prevent negative consequences that media brings. In addition to negative impacts, the media also have many positive impacts on child rearing and education. Upbringing media are important for the development of children and the formation of attitudes, and in education they serve as a great source of information and offer many opportunities in teaching. Apart from parents and teachers who need to pay attention to the media contents that children and young people follow and point to the positive sides of using the media, the media themselves have a great role to play. The privacy of children in the media is often disrupted, primarily because of the publication of their names and photos. The media should protect the privacy of children, especially their identity. Therefore, media pedagogy, and hence the media didactics, are cornerstones of modern education, personalization and socialization of children as well as their self-realization, future career and employment, networking and cooperation at the local and international level.