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Scientific paper - Original scientific paper
Semiotički aspekti u analizi reklamnih poruka za automobile
Jezikoslovlje, 14 (2013), 1; 161-195. urn:nbn:hr:142:489860
Jozić, Ivana

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Jozić, I. (2013). Semiotički aspekti u analizi reklamnih poruka za automobile. Jezikoslovlje, 14. (1), 161-195. Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:489860

Jozić, Ivana. "Semiotički aspekti u analizi reklamnih poruka za automobile." Jezikoslovlje, vol. 14, no. 1, 2013, pp. 161-195. https://urn.nsk.hr/urn:nbn:hr:142:489860

Jozić, Ivana. "Semiotički aspekti u analizi reklamnih poruka za automobile." Jezikoslovlje 14, no. 1 (2013): 161-195. https://urn.nsk.hr/urn:nbn:hr:142:489860

Jozić, I. (2013) 'Semiotički aspekti u analizi reklamnih poruka za automobile', Jezikoslovlje, 14(1), pp. 161-195. Available at: https://urn.nsk.hr/urn:nbn:hr:142:489860 (Accessed 13 November 2024)

Jozić I. Semiotički aspekti u analizi reklamnih poruka za automobile. Jezikoslovlje [Internet]. 2013 May 24 [cited 2024 November 13];14(1):161-195. Available at: https://urn.nsk.hr/urn:nbn:hr:142:489860

I. Jozić, "Semiotički aspekti u analizi reklamnih poruka za automobile", Jezikoslovlje, vol. 14, no. 1, pp. 161-195, May 2013. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:142:489860. [Accessed: 13 November 2024]

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Metadata
Title (croatian)Semiotički aspekti u analizi reklamnih poruka za automobile
Title (english)Semiotic aspects in the analysis of car advertisments
AuthorIvana Jozić
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
(Department of German Language and Literature)
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Semiology
Abstract (croatian)
Članak se bavi istraživanjem spoja teksta i slike u reklamnim porukama za automobile. Osobita se pozornost poklanja semiotičkome tumačenju slika kao neovisnoga sustava, njegovim pravilima i posebnostima. Kontrastivno se analiziraju tekst i slika, te se istražuje kako oba dijela reklamnog iskaza ostvaruju informativnu, apelativnu i persuazivnu funkciju. Tezu o suovisnosti teksta i slika u reklamama kao uporabnim tekstovima potkrepljuje i činjenica da oba sustava svoje puno značenje postižu tek u interakciji u komunikacijskome procesu, koji, premda jednosmjeran, neizostavno uključuje i vlastitu interpretaciju recipijenata.
Abstract (english)
The article deals with the combination of text and picture in the advertisements for automobiles with special accent on the semiotic interpretation of pictures as independent system with its own rules and special qualities. The contrastive analysis should show how both parts of the advertisement realize their informative, appellative and persuasive function. The thesis of interdependence of text and picture in advertisements as texts with practical use is substantiated by the fact that both systems are only then completely meaningful when they interact in the communication process, which, although referred to as one-way communication, inevitably includes the recipient’s own interpretation.
Keywords (croatian)
Keywords (english)
Languagecroatian
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleJezikoslovlje
Numberingvol. 14, no. 1, pp. 161-195
p-ISSN1331-7202
e-ISSN1848-9001
URN:NBNurn:nbn:hr:142:489860
Publication2013-05-24
Document URLhttp://hrcak.srce.hr/103363
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-13 09:32:39